In the past, jewelry brands relied on one-time photoshoots for seasonal advertisements. However, in today’s digital world, photos have become a key part of any brand’s marketing strategy, especially in e-commerce and social media. High-quality images have the power to attract customers and turn passive users into active buyers.
So, here are some tips and tricks to take into consideration when taking photos of your gold jewelry:
1. Spotless Jewelry
Your pieces should be cleaned and polished prior to a photoshoot to avoid any handprints from showing up. Wearing cotton gloves during the shoot can always help limit the handprints that stain on the piece.
2. Photography Guidelines
Just like businesses commit to brand guidelines when it comes to font, colors, and voice, jewelry brands must develop a set of photography guidelines to ensure consistency across all photos. Things like camera settings, lighting, background color, and angles must be documented and followed to a T.
3. Neutrality Wins
Some jewelry brands think that white backgrounds are dull and tend to experiment with more complex backgrounds for their jewelry items. In reality, white backgrounds are actually your best bet. If not white, neutral colors like off-white and beige will always do wonders.
4. Say goodbye to bulky props, say hello to minimalist ones
Bulky and unnecessary props, such as mannequins, are best to be avoided during a shoot. Invest in minimalist props such as stones and shells and consider photographing the pieces on an actual person.
5. Lighting Matters
Natural lighting can do photographs wonders, only if direct sunlight is avoidable. If you don’t have access to natural light, it’s always a good idea to invest in double overhead lights to get rid of the bothersome reflections. Avoid using flash at all costs as shiny items + flash = disastrous photos.
